Lead the way by turning every lead into limitless opportunities
Empower your teams with an intelligent, end-to-end lead management platform designed for lending and financial businesses. From acquisition to conversion, miFIN™ Lead Management ensures no opportunity slips through the cracks — streamlining every stage with automation, analytics, and visibility.
Built for Lending workflows. Tuned for performance.
miFIN™ Lead Management transforms how lending and financial organisations manage their sales pipeline, from capturing leads to converting them into customers. The platform automates every step of the journey: lead capture, qualification, nurturing, and closure. With real-time dashboards, workflow automation, and powerful analytics, teams gain the insights they need to prioritise, engage, and convert leads faster.
Acquire smartly
Qualify intelligently
Engage effectively
Convert efficiently
Why choose miFIN Lead Management
Improved Throughput
Handle large lead volumes effortlessly across multiple channels. With streamlined data capture and automated distribution, your teams spend less time managing spreadsheets and more time engaging customers.
Efficient Lead Nurturing
Never lose a lead again. Our platform ensures every customer interaction — from calls to reminders — is tracked and followed up automatically.
Enhanced Sales Productivity
Keep your sales force focused on what matters most. miFIN™ gives them complete visibility, enabling smarter allocation, follow-ups, and faster turnaround times.
Seamless DND Management
Stay compliant with automated DND (Do Not Disturb) management and scrubbing tools that help you maintain regulatory accuracy.
etter Tracking & Performance Management
Track lead progress, performance metrics, and conversion ratios in real time. Standardised reporting ensures accountability and helps you identify gaps before they impact results.
Improved Conversion Rates
Boost conversions by eliminating non-eligible or duplicate leads early in the process. miFIN™’s intelligent eligibility and matching engine ensures the right product reaches the right customer — every time.
Here’s What We Bring to The Table
Multiple Lead Generation Modes
Generate leads via web forms, bulk uploads, campaigns, APIs, or express entries — all within one unified interface.
Lead Categorisation & Queuing
Define queues and lead categories based on business focus and parameters, ensuring balanced distribution and efficiency.
Personalised Filters & Search
Customize your workflows and search criteria to align with business goals, products, and sales hierarchies.
Built-in Rule-based Allocation and Case Management
Distribute leads intelligently with automated rule-based allocation. miFIN™ assigns leads based on defined parameters such as location, product type, or workload, while allowing manual adjustments where needed for full flexibility.
Eligibility Rule Engine
Leverage advanced rule-based engines to qualify leads across multiple financial products with consistency and accuracy.
Integration-ready APIs for Third-party Systems
Connect effortlessly with external systems through secure, integration-ready APIs. Enable real-time lead sharing between websites, apps, partner platforms, and campaigns — ensuring zero data loss and seamless flow.
Deduplication and Compliance-ready Data Handling
Maintain a clean, compliant database with automatic deduplication and lead validation. Our platform flags duplicate entries, manages DND compliance, and helps your team stay audit-ready at all times.
Real-time Mobility & Automation
Empower sales teams to work from anywhere. Mobile dashboards, alerts, and workflow automation keep them connected, responsive, and productive on the go.
Reach out to us.
Reimagine your lead-to-conversion journey with intelligence, speed, and customer focus
